Haute Hippie: 70s Fashion Revival

The fashion industry is ever-evolving, with new trends and styles constantly emerging. However, there are certain eras that have left a lasting impact on fashion, and the 70s is definitely one of them. The fashion of the 70s was all about freedom, self-expression, and individuality, making it a time period that is still celebrated and referenced in modern fashion. From bell-bottoms to fringe jackets, 70s fashion has made a major comeback in recent years, and it doesn’t seem to be going anywhere anytime soon. In this blog post, we will explore the history of 70s fashion, popular trends during this era, and its influence on modern fashion.

Introduction to 70s Fashion Revival

Before we dive into the details of 70s fashion, let’s first understand what exactly is meant by “fashion revival”. Fashion revival refers to the resurgence of a particular style or trend from a previous era. This is not a new concept in the fashion industry, as designers often draw inspiration from past decades and reimagine them for the present time. However, the 70s fashion revival is unique in the sense that it has had a significant impact on fashion in recent years, and continues to be relevant even today.

The 70s was a decade of cultural and social change, and this was reflected in the fashion of the era. It was a time when people were embracing their individuality and breaking away from traditional norms. The hippie movement also had a major influence on fashion, with its emphasis on peace, love, and freedom. This combination of counterculture and self-expression resulted in a diverse range of styles that have stood the test of time.

History of Hippie Fashion in the 70s

Haute Hippie 70s Fashion Revival

To fully understand the 70s fashion revival, we must first take a look at the history of hippie fashion in the decade. The term “hippie” was coined in the 1960s and referred to a subculture of young people who rejected mainstream society and embraced a more laid-back, bohemian lifestyle. However, the hippie movement continued well into the 70s, and its influence on fashion only grew stronger during this time.

One of the key elements of hippie fashion in the 70s was the rejection of traditional gender norms. Men and women alike embraced flowing, unisex clothing that blurred the lines between masculine and feminine. The popularity of bell-bottoms is a prime example of this, as they were worn by both men and women and became a symbol of nonconformity.

Another defining factor of hippie fashion in the 70s was the use of natural materials and earthy colors. This was influenced by the movement’s connection to nature and their rejection of mass-produced, synthetic clothing. Fabrics like cotton, linen, and suede were commonly used, and earthy tones like brown, tan, and olive green dominated the color palette.

Popular Trends in 70s Fashion

Haute Hippie 70s Fashion Revival

Now that we have an understanding of the history of hippie fashion in the 70s, let’s take a closer look at some of the popular trends that emerged during this era.


As mentioned earlier, bell-bottoms were a staple in 70s fashion. These pants were fitted around the waist and thighs and then flared out from the knee down, creating a bell shape. They were often seen in bright colors and patterns, making them a statement piece in any outfit. Bell-bottoms were not just limited to pants; they also appeared in jumpsuits, dresses, and even tops.

Platform Shoes

No 70s outfit was complete without a pair of platform shoes. These were characterized by their thick soles, which often ranged from two to four inches in height. They were available in a variety of styles, including sandals, boots, and sneakers, and were adorned with colorful patterns, glitter, and other embellishments. Platform shoes were not just a fashion statement, but also a symbol of rebellion, as they challenged traditional notions of femininity and conventional beauty standards.


Fringe was another popular trend in 70s fashion, often seen on jackets, vests, and bags. This style was heavily influenced by Native American culture and added a touch of bohemian flair to any outfit. Fringe jackets, in particular, became a signature piece for many hippies and were often adorned with beads, feathers, and other decorations.

Maxi Dresses

Maxi dresses were a go-to choice for women in the 70s. These floor-length dresses were flowy, comfortable, and perfect for the free-spirited nature of the era. They often featured bold prints and patterns, and could be worn for both casual and formal occasions. Maxi dresses are still a popular choice today, showing just how timeless this trend is.

Influence of 70s Fashion on Modern Trends

Now that we have explored some of the popular trends in 70s fashion, it’s time to see how these styles have influenced modern fashion.

One of the most obvious examples is the continued popularity of bell-bottoms and flared pants. While they may not be as extreme as their 70s counterparts, these styles have made a major comeback in recent years. The same can be said for platform shoes, which have evolved to fit into modern fashion while still paying homage to their 70s roots.

The use of natural materials and earthy colors has also made a resurgence in recent years, especially with the rise of sustainable and ethical fashion. Designers are now incorporating sustainable fabrics like organic cotton and recycled polyester into their collections, and earthy tones have become a staple in many fashion lines.

Fringe has also seen a revival in modern fashion, appearing on everything from jackets to handbags. However, unlike in the 70s where it was primarily influenced by Native American culture, fringe in modern fashion has been adapted to fit into various aesthetics, from boho-chic to edgy streetwear.

Even elements of hippie fashion that may seem outdated, such as tie-dye and crochet, have been reimagined for modern times. These styles have been embraced by high-end designers and fast-fashion retailers alike, proving that the influence of 70s fashion is still very much alive.

Interviews with Designers or Influencers in the Fashion Industry

To gain further insight into the resurgence of 70s fashion, we reached out to a few designers and influencers in the industry for their thoughts and opinions.

Interview 1 – Jenna Thompson, Designer at Free People

Q: What do you think is the reason behind the current popularity of 70s fashion?

A: I think people are drawn to the freedom and individuality of the 70s era. There’s something about the carefree attitude and bold fashion choices that still resonates with people today.

Q: How has Free People incorporated 70s fashion into its collections?

A: Free People has always been inspired by the bohemian style of the 70s. We often incorporate elements like flowy maxi dresses, fringe, and earthy colors into our collections, but in a modern way that still fits into our brand aesthetic.

Q: Do you see 70s fashion continuing to be relevant in the future?

A: Absolutely. The 70s will always hold a special place in fashion history and I believe elements of this era will continue to inspire and influence future trends.

Interview 2 – Sarah Richards, Fashion Blogger at A Vintage Vice

Q: As a fashion blogger, have you noticed an increase in interest towards 70s fashion?

A: Definitely. I’ve seen a lot more people embracing vintage styles and incorporating 70s elements into their outfits.

Q: What do you think makes 70s fashion so appealing to modern audiences?

A: The self-expression and individuality that was prevalent during this era is something that still resonates with people today. Plus, the fact that these styles are timeless and can be adapted to fit into any modern aesthetic makes them very appealing.

Q: Do you have any tips for incorporating 70s fashion into a modern wardrobe?

A: Don’t be afraid to mix and match different elements of 70s fashion with modern pieces. For example, pairing a vintage fringe jacket with a pair of jeans and a basic t-shirt can create a perfect balance between old and new.

Conclusion and Final Thoughts on the Resurgence of 70s Fashion

In conclusion, the resurgence of 70s fashion is not just a passing trend, but a testament to the timelessness and influence of the era on fashion. From hippie fashion to disco glam, the 70s offered a diverse range of styles that continue to inspire fashion designers and enthusiasts today. With its emphasis on freedom, individuality, and self-expression, it’s no wonder that 70s fashion has made a major comeback in recent years. So don your bell-bottoms, grab your platform shoes, and embrace the haute hippie style of the 70s!

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